Resume.

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Summary

Shimrit Berman has over 15 years of experience in web development, production and management, blending strong technical and analytical skills, passion for design, eye for detail, deep understanding of content and digital marketing strategies and creative thinking. She is a problem solver and multitasker with excellent communication and prioritizing skills.

Qualifications

·       Web Development: Front-end development, CMS development, web compliance, eCommerce integration, QA, design-to-code conversion, WordPress expertise.

·       Content / Digital Marketing Strategies: Content development, social media, SEO/SEM, analytics, A/B testing, landing pages, information
architecture, email marketing, industry trend research.

·       Website Management: Comprehensive website / CMS management, features and functionality implementation, technical support, documentation, education and training.

·       Design: Web, UI / UX and graphic design, wireframes, image editing and optimization.

·       Project Management: Planning deliverables and timelines, coordinating with and managing team members, stakeholders and vendors, streamlining processes.

Work Experience

Web Marketing Manager
Golden Gate University 
2016 – 2023

  • Converted the 600-page university website into a responsive site, increasing mobile sessions by an average of 75% and by 125% for marketing-specific pages.
  • Researched, devised and implemented new website information architecture, created UX/UI design and built 30 new pages needed for the new website structure.
  • Planned, designed and developed 60 academic program pages, using effective SEO, content types and structures which increased traffic to those pages by 45%-60%.
  • Monitored and analyzed web metrics and conversions, developed and implemented content strategies to maximize impact for SEO/SEM and lead generation, set goals/KPIs.
  • Managed two website re-hauls, implemented new branding site-wide.
  • Managed, edited and optimized the university’s web assets (site content and images, feature integration and development, event management, blog and intranet).
  • Provided technical support, training and documentation. Supervised student assistants. 


Web Designer and Developer / Content Specialist 
Haas School Of Business, UC Berkeley
2012 – 2016

  • Designed and developed a network of WordPress responsive and specifically customized sites for centers and programs while maintaining a consistent branding.
  • Managed migration of affiliated Haas websites to WordPress and one hosting service.
  • Developed and created graphic and web assets, including templates for different content types (such as events, personnel, courses, media and video galleries, blogs, and news).
  • Consulted on information architecture and integration of social media.
  • Maintained sites and provided technical support as needed.


Freelance Web Developer and Designer / Web Marketing Consultant
Shimrit Berman Design+Content 
2009 – 2016

  • Developed and designed websites for individuals and small businesses in various industries (including medical, culinary, real estate, education, arts, literature and more).
  • Created compelling and visually appealing content, consulted on email marketing and social media strategies tailored specifically for the clients’ business goals.
  • Maintained websites, provided technical support, education and documentation.
  • Developed and customized WordPress sites, themes, child themes, widgets, plugins, add-ons, third party tools and e-commerce platforms. Created and maintained tags, categories and taxonomies.
 

Staff / Freelance Sports Writer
Haaretz and various national media outlets in Israel
2000 – 2015

  • Wrote in English and Hebrew for major Israeli outlets.
  • Worked as a sports staff writer for Haaretz national newspaper in Israel until 2005.
  • Freelanced as a sportswriter since August 2006, covering mostly Bay Area sports events for various media outlets in Israel.
  • Covered the 2006 Winter Olympics, 2004 Summer Olympics, 2013 America’s Cup, Golden State Warriors, major professional clubs in Israel.
 
Other Experience

  • Web Administrator, Grounded Theory Review Managed, maintained, edited and updated website of academic journal, digitized and archived older volumes.
  • Web Producer, SFWP Publishing Designed, developed and maintained sites for SFWP, its writers and imprints, set up and managed the SFWP store front.
  • Translator Translated and wrote subtitles for documentary film “City of Borders”.
  • Intern, KQED Research and production assistant for the Forum morning news show.
  • Multimedia Teaching Assistant at UC Berkeley School of Journalism.
  • Video Editor, Israeli Broadcasting Authority Edited video segments for news and sports shows in English and Arabic.

Education

MJ in Journalism
University of California, Berkeley 
2006 – 2008

Bachelor’s in Communications, English Literature and Linguistics
Hebrew University, Jerusalem, Israel
2002 – 2005

Skills, Languages, Software and Tools

HTML, CSS, PHP, Jquery, XML, SQL, Javascript, Bootstrap, WordPress, Drupal, Joomla, Unbounce, Wix, Web Compliance (WCAG, ADA, W3C, 508), Photoshop, Adobe Creative Cloud, Social Media, Asana, CRM, Salesforce Marketing Cloud, Google tools (Maps, Analytics, Workspace, Search Console, Tag Manager, Ads, Trends), WooCommerce, Shopify, Monday, Canva, Mailchimp, Constant Contact, Microsoft Office, Tableau, SharePoint.